Ultimately the campaign’s biggest flaw is that it perpetuates the notion that consumers somehow “define themselves” with the technology they choose. If you truly believe you need to pick a mobile phone that “says something” about your personality, don’t bother. You don’t have a personality. A mental illness, maybe – but not a personality.
In keeping with the theme, one of Megan’s commenters said this
I knew a guy once who would always tell me that I should buy a BMW like he did, because doing so made “a statement about yourself”.
I came to the conclusion that people who bought products to make statements about themselves were mostly saying they were A-holes.
The best I’ve come up with is “The MacIntosh. It’s too good to be useful!”