MMM nails it
Not many people realize it, but food, clothing, housing, durable goods, travel, and a host of other things are cheaper today than they have been throughout most of history. These prices have actually been dropping in inflation-adjusted terms for decades. So if you focus your spending on meeting your needs, as the MMM family likes to do, you couldn’t have been born at a better time. Life is fantastic.
On the other hand, corporate marketing skill and consumer envy have been rising faster than inflation for quite some time.
every time an HR rep gets fired, a life coach is born