via Megan McCardle, here is the best anti-Mac rant so far. Favorite line
Ultimately the campaign’s biggest flaw is that it perpetuates the notion that consumers somehow “define themselves” with the technology they choose. If you truly believe you need to pick a mobile phone that “says something” about your personality, don’t bother. You don’t have a personality. A mental illness, maybe – but not a personality.
In keeping with the theme, one of Megan’s commenters said this
I knew a guy once who would always tell me that I should buy a BMW like he did, because doing so made “a statement about yourself”.
I came to the conclusion that people who bought products to make statements about themselves were mostly saying they were A-holes.
The best I’ve come up with is “The MacIntosh. It’s too good to be useful!”