Via Marginal Revolution, here comes today’s quote of the day
Trying stuff is cheaper than deciding whether to try it. (Compare the cost of paying and feeding someone to do a few weeks of [Perl or PHP] hacking to the full cost of the meetings that went into a big company decision.) Don’t overplan something. Just do it half-assed to start with, then throw more people at it to fix it if it works.
The market is a discovery process after all.