Trump

Trump, lack of strategists, and OODA loop

One unremarked advantage Trump had was the lack of political “infrastructure”, or the hordes of pollsters and consultants that surround candidates.  That let him to push, not necessarily better ideas, but to float a tremendous number of ideas to the public at a rapid clip, keep the popular ones, ditch the unpopular and build a coalition off of what people liked at the time.  All without having to vet everything through interest groups and campaign infrastructure.

Short version – he had a much faster OODA loop for his marketing.

In that sense – I think he will be a role model for other politicians – it’s eerily similar to an Adwords campaign now that I think about it.

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